The New iPad 2
|Written by Cheryl Floyed, Marketing Director|
|Thursday, 10 March 2011 18:00|
March 11, 2011
Here comes the new iPad! The next version in this very cool device is being released today. As always, the buzz around Apple’s toys can be heard for miles.
While the iPad 2 offers a few new features, it will set you back about $100 more depending on the model. While the iPad 1 runs from about $530 – $730 plus data plan, the new one will set you back $630 – $830 plus data plan.
So what does this all have to do with marketing? If you have a Flash-based website, your site will still not be viewed properly on any iPad or iPhone, this one included. (When will everyone play nice together?) While there have been many improvements to Flash over the years, most notably the SEO improvements, I'm beginning to think that it will ultimately succumb to the pressure of other technologies and the companies that have chosen not to play well with it.
(As a side note, we hear the Skyfire browser app that you can download to your iPad supports Flash.)
These days, it’s also easier than ever to develop simple iPhone apps, and there are more developers opening up shop every day. With that kind of competition, it is becoming more affordable for the small to mid-size business to have an iPhone application developed.
While not every company could potentially utilize this medium, many who could have not given it proper consideration. If you have content that is relevant to a fairly large number of consumers (blog anyone?), you have an app. If you sell something digitally, you have an app. And, if you have content you could give away that inspires the purchase of content or product you sell, you have an app.
By having an app on the market, you can reach potential customers and drive them to your higher-ticket items. You can use it to help establish your brand. And, you can use it to increase your SEO when everyone begins to blog about how awesome your app is!
If you don’t want to develop an iPhone app, there are advertising opportunities within many existing iPhone apps. Many developers give away free versions of their applications and financially support them through advertising. Finding an app that would be relevant to your prospective customers and supporting those apps through advertising is a great way for you to reach them.
So the real question is, did you stand in line to get your latest gadget? I slept through it. :-)